Dana Root, Senior Art Director

Root brings a depth of experience to her position of Senior Designer. With a strong emphasis on strategic marketing and concept development, Root enjoys every aspect of design work, from creative concepts to design and project management. Root’s varied expertise includes brand development, print collateral, website development, interactive media and hands-on art direction in fused-media campaigns. Root enjoys the highly integrated creative process at Brainstorm and looks forward to expanding and cultivating new areas of design, both with internal employees and external clientele.

Root believes that, while client goals drive design and strategic marketing, it is also necessary to push beyond the expected norm to get the clients where they want to go. Her goal is to strike the right balance with each client in such a way that her work brings distinction to the brand while allowing the client’s voice to be heard. Cultivating a clear and distinct vision for each client is the most challenging component of marketing—and one that Root does extremely well, combining design, creativity and market knowledge.

Of Interest:
Root earned a bachelor of fine arts degree from Herron School of Art. She and her husband Michael have a nine-year-old son Evan and a dog named Muffin. Root loves to cook new recipes when she has the chance, but admits those chances are few and far between these days. Her favorite vacation spot is Italy. Someday, she hopes to return there and spend several months traveling the countryside.