Ed Illig, PrincipalEd’s career includes large branding initiatives for business to business concerns the likes of FedEx, NCR, AT&T, Mercury Marine, Microsoft, Ross and Abbott Laboratories, Johnson & Johnson Ethicon, Roche Diagnostics, Coopers Lybrand and Oracle, as well as a variety of business to consumer concerns from Circuit City and Best Buy to Motorola, VONS, P&G, Meijer, Marsh, RCA, Iams, Honda, Saturn and GE. Ed's brand work has been featured in numerous books, journals and periodicals.
Of Interest:
As a child, Ed was raised splitting his time between life on the island Nevis (West Indies) and a peninsula on the Great Lakes.
Among the many corporate marks he's developed over the years, Ed designed the brand that came to define Target and Walmart rival, Meijer during its booming growth years. A mark so recognizable, it held as is for nearly two decades--an epic run in terms of brand longevity.
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