White Papers / Resources

The following list is an online repository of white papers, presentations, and resources. Resources may be downloaded to assist in your research and understanding of your particular communication challenges.


The Importance of a User-friendly Website -
Feb 2011

Brainstorm principal, Ed Illig, speaks on the importance of a user-friendly website at the Linking Indiana 2011 Winter Event.

In his talk Ed cites three very different market sector case studies: Anderson University, a higher education site, Lumina Foundation a non-profit site, and RCA, a commerce site.

Using these examples Ed describes what user-friendly means in different spaces and where he sees things heading in terms of user connection, pragmatics, usability, brand, metrics and more. [32 min]



The MediaSphere 2011 Edition -
Feb 2011

(709 KB pdf) An overview of today’s media channel options, The MediaSphere can help you select components for your next integrated marketing campaign— a useful planning tool in your effort to advance strategic initiatives.



Brainstorm featured in Graphis annual -
Feb 2011

(1.2 MB pdf) A reprint of Brainstorm's eight page featured section in the prestigious Graphis Annual, demonstrating Brainstorm's client work across a broad spectrum of industries and markets.



Brainstorm featured in Hot Graphics USA annual -
Feb 2011

(1.3 MB pdf) A reprint of Brainstorm's eight page inclusion in the Hot Graphics USA annual. Featuring interactive, identity, web, packaging and other brand strategies and deliverables.



Web 2.0 - Best Practices in Web Development -
November 2006 Taylor University | Upland, Indiana

(6.9MB PPT) Exploration of Web 2.0 from a higher education perspective.



Benefit Testing:
Market Test Your Message for Maximum Effect -
July 2004 CASE Annual Assembly | San Diego

(383K PPT) Explore how market testing can be used as a tool to fine-tune a benefit message and to create a platform to develop highly-effective communications tools. As budgets are constrained, it makes sense to test the messages in light of their perceived benefits with the target audience before committing the resources to a marketing campaign. This is equally important for capital development, alumni communiqués, and all types of advancement pieces.



Frontiers: Extending Your Brand into New Media -
June 2003

(636K PPT) The new media frontiers: WWW. PDA. CD-ROM. HTTP. IM. EMS. E-mail. This session discusses some of the unique challenges of extending your university's brand into the foray of new media, including understanding what is working, what is coming, and how to plan and utilize your resources effectively.



Managing the Website from the Inside -
June 2003

Chris Williams-Director of Media and Electronic Communications, Anderson University (3.5MB PPT) Managing a university website involves a lot more than what users see and interact with when they visit www.yourschool.edu. A particular website is only as good as the thought, care, and commitment that goes into development on the other side of the screen. This session shares some helpful thoughts about how to achieve a centralized development plan and reach internal buy-in on issues related to consistency of design, architecture and responsibility.



What Makes A Successful website? Navigating the Process -
December 2001

(6.7MB PPT) Utilizing a car analogy, presentation reviews the aspects of a website through the capabilities of your chosen "vehicle:" how it looks, handles and performs. It also includes information for "Heeding the Warning Signs." This presentation was made in Chicago at CASE V by Bart Caylor with Ted Hattemer (Ohio State University) and Chris Williams (Anderson University).Bibliography (70K DOC) also available.



The Emergence of "Distributed Vendor/Partner Management" -
December 2000

(80K PDF) This white paper brief reviews differing viewpoints of college website development. It includes a case study and review of success in the model developed by Anderson University and Brainstorm.