White Papers / ResourcesThe following list is an online repository of white papers, presentations, and resources. Resources may be downloaded to assist in your research and understanding of your particular communication challenges.
The Importance of a User-friendly Website -
Brainstorm principal, Ed Illig, speaks on the importance of a user-friendly website at the Linking Indiana 2011 Winter Event.
In his talk Ed cites three very different market sector case studies: Anderson University, a higher education site, Lumina Foundation a non-profit site, and RCA, a commerce site.
(709 KB pdf)
An overview of today’s media channel options,
The MediaSphere can help you select components
for your next integrated marketing campaign—
a useful planning tool in your effort to advance
(1.2 MB pdf)
A reprint of Brainstorm's eight page featured section in the prestigious Graphis Annual, demonstrating Brainstorm's client work across a broad spectrum of industries and markets.
(1.3 MB pdf)
A reprint of Brainstorm's eight page inclusion in the Hot Graphics USA annual. Featuring interactive, identity, web, packaging and other brand strategies and deliverables.
Exploration of Web 2.0 from a higher education perspective.
Explore how market testing can be used as a tool to fine-tune a benefit message and to create a platform to develop highly-effective communications tools. As budgets are constrained, it makes sense to test the messages in light of their perceived benefits with the target audience before committing the resources to a marketing campaign. This is equally important for capital development, alumni communiqués, and all types of advancement pieces.
The new media frontiers: WWW. PDA. CD-ROM. HTTP. IM. EMS. E-mail. This session discusses some of the unique challenges of extending your university's brand into the foray of new media, including understanding what is working, what is coming, and how to plan and utilize your resources effectively.
Chris Williams-Director of Media and Electronic Communications, Anderson University (3.5MB PPT)
Managing a university website involves a lot more than what users see and interact with when they visit www.yourschool.edu. A particular website is only as good as the thought, care, and commitment that goes into development on the other side of the screen. This session shares some helpful thoughts about how to achieve a centralized development plan and reach internal buy-in on issues related to consistency of design, architecture and responsibility.
Utilizing a car analogy, presentation reviews the aspects of a website through the capabilities of your chosen "vehicle:" how it looks, handles and performs. It also includes information for "Heeding the Warning Signs." This presentation was made in Chicago at CASE V by Bart Caylor with Ted Hattemer (Ohio State University) and Chris Williams (Anderson University).Bibliography (70K DOC) also available.
This white paper brief reviews differing viewpoints of college website development. It includes a case study and review of success in the model developed by Anderson University and Brainstorm.