“Brainstorm is a trusted partner. After engaging them to develop our website, truck buyer web traffic skyrocketed 813% year over year, sales leads increased and we had our best year ever.”
Shane Crooks
Stoops Freightliner, Marketing Director
As one of the largest heavy and medium duty truck dealers in North America, Stoops Freightliner is a name synonymous with thought leadership in their industry.
Challenge
While Stoops had a web presence, it did not function as a dynamic and integral part of their business, nor did it properly present their product and service offerings or the innovative spirit that set Stoops apart.
Stoops management understood that a wholesale change needed to be made in their online presence to capture unrealized opportunities. The site needed to be the epicenter of information, education, and promotion, all while working to reinforce and strengthen the Stoops brand. The partner to get them there was Brainstorm.
Solution
The answer was to create a web presence built on a hub of education leading to spokes of promotion and value-add customer offerings. Using our expertise in user-interface design, brand-building and back-end production, Brainstorm created a thoughtful and user-friendly site architecture as a foundation to build on.
We enhanced the experience with a mix of relevant content, intuitive navigation, compelling aesthetics - complete with animated elements - and a search engine optimized (SEO) chassis. All served up on a content management platform (CMS) that allowed the Stoops marketing team to make timely changes to site content with relative ease.
Results
The site is recognized as a best-in-class example and was presented as such at a national meeting of Freightliner dealers. As a result of our best practice SEO strategy and build Stoops benefited from an 813% increase in web visitors seeking new trucks for purchase or lease, an astounding 172% improvement in organic search engine rankings, and an overall lift in leads for their salespeople.
The site is now widely regarded as an the destination for heavy duty equipment, parts, service, and information. The bottom line is the bottom line: Stoops enjoyed their best year ever and credits Brainstorm’s efforts as a primary catalyst in that achievement. And their best year, makes our day.
Stoops_Freightliner.pdf
