415% increase in page views...
"Not only did Brainstorm integrate the new Fanimation brand look and feel but just as importantly they provided a new tool for our customers. Devised to establish usability, order and functionality to our highly complex, and seemingly infinite feature set combinations, Brainstorm's logistics solution was enthusiastically embraced by our dealers and retailers alike."
Tom Frampton, President & Founder, Fanimation
Since Fanimation's inception in 1984, the company has become an acknowledged leader in the industry by creating and producing refreshingly creative ceiling fans for a wide range of commercial and high-end residential applications. In its early years, Fanimation created a few benchmark designs, which became the foundation for a growing collection—fans that featured the Original Palm Leaf Blade, fans with vertical rotation designs, and others with side-by-side, synchronized motion. These innovations catapulted Fanimation to the top of its field, as it continued to add unique fans to its outstanding collection. For years, Brainstorm had been instrumental in producing Fanimation’s printed pieces. As Fanimation’s collection began to grow to include contemporary, bold, retro and an ever-widening array of customized fans, its advertising reflected the company’s growing sophistication and versatility. However, the logo and website, which once had served the company so well, became outdated and the total look of the company was fragmented.
Solution
Brainstorm wanted to create a congruous look throughout all of Fanimation’s marketing efforts—its printed ads, catalogues, brochures and website. Starting with the redesign of the company’s logo, Brainstorm created a broader, bolder look that encompassed Fanimation’s growing and diversified collection. Brainstorm further strengthened the company’s brand by redesigning the website to complement the cohesive look and feel of the logo, catalogues and ads. The website redesign provides a seamless approach to Fanimation's expanding product line, with a user-friendly navigation that allows potential customers to visualize the customizable options for every fan. The website also provides cost and time efficiencies for the client by utilizing Brainstorm’s proprietary content management software WebTwist™, which allows Fanimation to continually update their website as new products are added.
Outcome
Fanimation is a great success story on the value of consistent overall branding. As the company’s product line has continued to evolve, Fanimation’s clientele has grown increasingly sophisticated as well. Providing cohesive branding and design throughout every marketing effort is critical to the company’s current and future success. Throughout the years, Brainstorm has been a valued partner in the development of Fanimation’s branding and marketing initiatives. With the deployment of a new cohesive branding initiative, Fanimation’s image is assertive, bold, exciting and cohesive.
 |
|
The Fanimation website reflected the impact of the new Brainstorm brand solution—eliciting a 415% increase in page views per visitor session† and a 370% spike in average time spent per viewer session over statistics just one year prior. And June 2004 site data showed an astounding 20% of those visitors returning to the site within the same time period†.
†According to Urchin Software Company, June 2004
Visit the site:
Fanimation
|
