Lumina Foundation

Lumina Foundation website
“Lumina Foundation for Education realized a 500% increase among a key constituent base over a 36 month period utilizing Brainstormís strategies and tactical implementations.”

Teresa Detrich
Director of Electronic Communication
Lumina Foundation for Education

The Lumina Foundation for Education is a private institution dedicated to addressing issues affecting postsecondary educational attainment, particularly among underserved student populations, including racial and ethnic minorities, first-generation college students, and adult learners.

Challenge

The Lumina Foundation sought our assistance in enhancing their reputation as the premier national resource on access to higher education.

Solution

We developed an integrated electronic communication strategy, the cornerstone of which was a visually appealing, easily navigable website providing information on grants, research, educational publications, higher education facts, and late-breaking news.

“Brainstorm understood our mission, our grantees and the students whom we serve. They successfully translated our work and objectives into a content-rich, visually appealing, easy to navigate website that has enhanced our reputation as a valued resource in postsecondary access and success.”

Susan O. Conner,
Executive Vice President
Lumina Foundation for Education

We then proposed and created ongoing targeted email to update the Foundationís constituency on topics of interest and drive traffic to the site, and adapted Lumina Foundationís annual report for interactive delivery. To enhance usersí experience, we also created an online grant application.

Brainstorm ensured the Lumina brand was supported and promoted by using a cohesive style, tone, and intent in all of the materials produced.

Outcome

The results have been remarkable. Traffic to The Lumina Foundation website increased by more than 300 percent and Lumina augmented their email list by 600 percent, with increased awareness nation-wide. Both the website and e-newsletter were awarded Best in Class designation by the Council on Foundations.

Our integrated strategies further positioned the foundation as the expert in public policy, and leadership development initiatives for postsecondary education.

  • Key Benefits
  • Web traffic increased by more than 300 percent
  • Increased nation-wide awareness with award winning web site and e-mail newsletter

Retweet