Brainstorm Awarded Taylor University and North Central College Website Contracts

Indianapolis, June 10, 2003 –
Brainstorm, Inc. announced today that it has signed an agreement with Taylor University to supply them with a next generation website to meet the ever growing demands of their various constituents. This agreement is recognition of Brainstorm’s extensive capacities and knowledge in higher education brand initiatives, and further strengthens its established role in that community, both here in Indiana and across the United States.

Brainstorm will provide an enhancement to the new media extension of the Taylor University brand with consultative direction for the architecture, navigation, design, development, and user interface for the institution’s website.

The agreement underscores Brainstorm’s strategy to remain a nationally recognized leader in large-scale collegiate-level branding. Over the past several years, Brainstorm has been steadily expanding its capabilities and presence in this market; most notably its recent work for the University of Notre Dame here in Indiana and George Fox University in Portland, Oregon. The Taylor contract follows Brainstorm’s appointment last week by Chicago’s North Central College to re-brand and re-engineer their website.

"We are extremely pleased to continue our longstanding brand consultancy position in the higher education market segments with this latest web development partnership with Taylor University,” said James Wolfe, Brainstorm Principal. “Taylor has earned a reputation for excellence throughout the course of its 150 year history and we are pleased to assist as that reputation and brand recognition are furthered via new media. Their ongoing trust in Brainstorm’s ability to be a premier supplier is well founded, as we continue to strengthen our interests in serving the significantly growing challenges facing higher education institutions today.”

About Brainstorm
Brainstorm fulfills integrated brand strategies with concrete deliverables for corporations and institutions, both regionally and nationally, serving industries from consumer electronics and retail to higher education and healthcare. Brainstorm combines integrated creative, marketing and concept development consultation with proven business solutions and products—delivering them across an array of media. Deliverables include strategic brand analysis and development process, web strategy and design fulfillment, content management tools, hosting support, multimedia sales, support and rapid prototype products. In addition, Brainstorm provides business to business, as well as business to consumer, print collateral products and package design.

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