XM Satellite Radio, Delphi, Tap Brainstorm for Packaging Rebrand04-24-2004
Indianapolis, IN (May 24, 2004) – Brainstorm, Inc. announced today that it has signed an agreement with XM Satellite Radio to rebrand the XM/Delphi line of retail packaging.
XM, the nation's leading satellite radio provider, delivers coast-to-coast, digital-quality service with more than 120 channels of music, news, talk, radio, sports, comedy and children's programming via Delphi-produced XM receivers. The two companies have the distinction of having both the smallest and the most feature-rich products in the industry.
"This is a high profile opportunity for Brainstorm to utilize our depth of experience to establish a comprehensive brand presence for a line of co-marketed products and cutting edge technologies," said Brainstorm's Associate Creative Director, Leigh Marino. "It’s exactly the type of project we relish."
The full scope of the project is yet to be determined, but strategy outlines and initial form factor development for the Roady 2 and SKYFi 2 home and car kits will begin immediately.
About Brainstorm
Brainstorm is a strategic branding, concept development, and design firm specializing in print design, packaging, interactive, and large and small-scale Web development projects. Brainstorm offers its products and services throughout the United States. Its diverse client list includes leaders in consumer electronics, higher education, manufacturing, and medical diagnostics. Founded in 1995, the company is privately held. To learn more about Brainstorm, visit the company’s website at www.brainstormbrand.com or call 317.558.1800.
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