Brainstorm Speaks to National CASE Conference

[San Diego, CA] –
Brainstorm principals Bart Caylor and Jim Wolfe were invited to present at the 2004 CASE Annual Assembly in San Diego on Monday. The partners presented "Benefit Testing: Market Test Your Message for Maximum Effect" to the attendees of the higher education conference.

Brainstorm presented how market testing can be used as a tool to fine-tune a benefit message and to create a platform to develop highly-effective communications tools. Attendees were encouraged to test their marketing messages in light of their perceived benefits with the target audience before committing the resources to a marketing campaign. Brainstorm explained how this is equally important for capital development, alumni communiqués, and all types of advancement pieces.

About Brainstorm
Headquartered in Indianapolis, with satellite offices in Chicago and Quincy, Illinois, Brainstorm is a strategic concept development, branding, and design firm specializing in fusing brand strategy and proven business solutions with integrated web, print, and interactive solutions. Brainstorm offers its products and services throughout the United States. Its diverse clients include leaders in consumer electronics, higher education, manufacturing and medical diagnostics. Founded in 1995, the company is privately held.

For more information on CASE, please visit: www.case.org

To obtain a PPT of the presentation, please download within our White Papers and Resource Section

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